Optimize Your Website Navigation

Optimization
Written By Proof Digital

Your menu is a crucial part of creating an engaging user experience. With this in mind, Benchmetrics has tested a variety of setups to find the most effective layout. 


The goal of optimizing your menu is only to provide what your user wants. If there are too many options, the user will get overwhelmed and bounce. If there are too few options, the user will not find what they need and bounce. 


Of course, every brokerage will have some variation, but we have found that this system provides the best foundation for your menu.

The New Optimized Layout

What’s New

  • Using “Listings” results in a click rate 10% higher than the standard “Find a Home” 

  • “Communities” is a drop-down of the communities you have built custom pages to showcase. This section works best when it is organized into sub-groups. For example:

    • Communities

      • North-End

        • Lawson Heights

        • River Heights

      • West-Side

        • Confederation

        • Hampton Village

  • “Tools” is the updated “Get Advice.” This word is clearer to visitors, reflecting what they want. This drop-down is populated with the following options

    • “Sellers”

    • “Market Analysis” (formerly Neighborhood News)

    • “Free Home Valuation”

    • “Get Pre-approved”

  • “Our Realtors” is now “Agents.” This can have a drop-down for “Our Realtors” and “Our offices”

Proof Digital

Proof Digital was founded in 2013. The company, then known as "unINK Marketing & Creative Agency," was focused on building websites, providing graphic design services, and assisting businesses in running digital advertising campaigns.

Today our work is more reflective of a digital consultancy than a marketing agency. Marketing is still very much included in the scope of services we provide; however, we focus on the uniqueness of our clients to identify areas where technology can create a competitive edge and deploy scalable solutions that are cost-effective with high impact.

AI, automation, custom web applications, and data services are the core of most of our work. Over the past four years, we have built a large code stack that allows us to deploy creative products that leverage our clients' data (sales, inventory, accounting data, HR, and more).

https://proofdigital.app/
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